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Safeway personalizes grocery shopping with RedShop Mobile
If you saw our offices this week, you would see some happy Fingers! We are excited to announce Grocer Safeway is providing Dominick’s shoppers personalized offers on a mobile app powered by 5th...
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Meet Your Kitchen Assistant: The Safeway Thanksgiving Mobile Site
This year Safeway has truly welcomed the mobile side of Thanksgiving with open arms (or should I say fingers?). The grocer launched both The Safeway Chef Assistant App for iPhone and a Thanksgiving...
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Hybrid App Case Study: Safeway’s Dominick’s App (Retail)
You are probably hearing more and more about ‘hybrid apps’. Well, I thought it might be interesting to share with you 5th Finger’s recent journey to create a hybrid app with the Dominick’s iPhone app...
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Black Friday Mobile Sales Soar 3,000% for JoS. A. Bank Clothiers
Clothing retailer JoS. A. Bank, together with 5th Finger’s RedShop, sees explosive growth of mobile sales on Black Friday. On Black Friday, JoS. A. Bank’s mobile checkout saw an increase of over...
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Retail Inspiration, Brought to You Via Pinterest
Heard of Pinterest? If you haven’t, you should start getting to know them now. I predict a new wave of social outreach is upon us– one that inspires product discovery. Pinterest is my latest addiction...
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The Super Bowl Went Mobile, But Was It Successful?
If we saw one major difference between this year’s Super Bowl ads and years past, it was definitely the integration of mobile and social media. But it didn’t stop at the commercials; the NFL itself had...
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5th Finger’s Five Tenets to Great Tablet Ux
Tenet #1: The NUI is not the GUI The first tenet that we live by at 5th Finger is that the NUI is not the GUI. You’ve probably heard of the term GUI (Graphical User Interface), which is used to refer...
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Retailers See Impressive Pinterest Results, But Imagine Them With An iPad App
If being the third social network behind facebook and Twitter hasn’t validated Pinterest in your mind yet, maybe this will. Home Good retailers such as Wayfair (formerly CSN Stores) found that...
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How A Guerilla Marketing Tactic Translates To Mobile Loyalty
Last August, rap superstars Jay-Z and Kayne West utilized a surprising marketing tactic when releasing their critically acclaimed Watch the Throne album. Jay-Z and Kayne chose to initially release...
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Safeway Mobile App: A Big Fish in a Big Pond…
Have you heard that saying – “a big fish in a small pond?” Well, moving from Australia to the USA to launch 5th Finger five years ago, I clearly remember lying awake at night, wondering if we had the...
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